Skateboarding News

Sony Kicks Off Team PIIQ, Signs Skaters Chris Cole and Tom Asta

Sony Kicks Off Team PIIQ, Signs Skaters Chris Cole and Tom Asta
Athlete Deals Mark Entry of PIIQ Headphones to the Scene

[January 25, 2011] – Sony today announced the signing of both Chris Cole, one of the most recognized skaters in the industry, and Tom Asta, one of the most exciting emerging skaters on the scene, to the newly founded PIIQ headphones team.  
“Skate has always been at the forefront of culture, and is often the place where new music and new gear emerge first,” said Ken Byers, senior brand manager from Sony Electronics.  “Signing top pros like Chris Cole and Tom Asta is a perfect way for PIIQ to establish our roots in the skate scene. Look for us to expand to both snow and surf in the next year.”

Keep an eye out for PIIQ at various competitions and events throughout 2011.

WHO WE ARE:  PIIQ™ <> (“[peek]”) headphones are the result of a massive design initiative within Sony.  It brings industry leading sound engineers together with tastemakers, artists, musicians and athletes.  The product is a collision of meticulous, high-octane design from Tokyo and a splash of US flavor to balance the look.  Compromise is not an option. It’s all about bringing the rawest sound with a fresh dose of style.

ABOUT CHRIS: Born outside of Philadelphia, Chris is one of the most recognizable names and faces in the world of pro skating, and is only one of two skaters to be twice named Thrashers Magazine’s “Skater of the Year” (2005 & 2009).  Among his impressive accomplishments are back-to-back gold medals in the X Games as well as victories at Dew Tour, Maloof Money Cup and Battle of the Berrics 2.  Known for his creative skating style and fun personality, Chris was also recognized with Transworld’s “Reader’s Choice Award” in 2010.  He currently skates in Street League (, a premier pro skating league that debuted last year and continues to gain momentum, with impressive plans in place for 2011.

ABOUT TOM: An up-and-comer in the pro skater circuit, Tom has finished second in both the 2010 East Coast and West Coast Maloof Money Cup events, and second in “Best Trick” at the Woodward Beijing grand opening celebration (2010). Buddies with Chris and from the Philly area himself, Tom has recently been featured in TransWorld SKATEboarding’s “Skate and Create” issue.

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