For further information:
Alli, Alliance of Action Sports
Colleen Hillgard: (630) 908.6334
Carolyn Conners: (212) 561.6459
50 CENT CONCERT FOLLOWS DEW TOUR SKATE STREET FINALS IN THE JOINT AT HARD ROCK HOTEL & CASINO, OCTOBER 14
Tickets On Sale Now for Dew Tour Championships Presented by GoDaddy.com; Friday Night Includes Skate Finals and Concert
Burr Ridge, Ill. – Sept. 26, 2011 – 50 Cent will perform a concert directly following the Skate Street Finals in The Joint at 9:30pm on Friday, October 14. The concert will be held in The Joint as part of the Dew Tour Championships presented by GoDaddy.com in Las Vegas, the final stop of the 2011 season. The four day event, held October 13-16 at the Hard Rock Hotel & Casino, will feature the biggest names in action sports competing for the Dew Cup in skate street and vert and BMX dirt, park and vert.
Known as one of the biggest commercial hip-hop success stories of the past decade, 50 Cent rose to fame with his breakout album Get Rich or Die Tryin’. Born Curtis Jackson in Jamaica, Queens, he quickly became used to holding his own in a rough street life of drugs and crime. He chose to focus on his rap career after a street shooting left him in the hospital for five months. Following his debut release, he was discovered by Eminem and Dr. Dre, who helped him rise to fame and reach commercial success with the eight-time platinum Get Rich or Die Tryin’, as well as start G-Unit Records, which spawned many successful rappers. 50 Cent’s four studio albums have resulted in over 24 million sales worldwide. He is set to release his next album in November, making his performance at the Dew Tour Championships presented by GoDaddy.com a highly anticipated show in the hip hop industry.
Kicking off the evening, the Skate Street Finals held at The Joint will determine the winner of the 2011 Skate Street Dew Cup. With a winner takes all competition between Paul Rodriguez and Ryan Decenzo, a heated contest will be the opening act for 50 Cent. Vying for crucial points and the Dew Cup win, the stacked skate street field that has featured strong performances throughout the season from Greg Lutzka and Manny Santiago will provide an exciting lead in to one of the biggest acts the Dew Tour stage seen.
Tickets for the Dew Tour Championships presented by GoDaddy.com are available through Ticketmaster.com, Hard Rock Box Office, all Ticketmaster locations, online at Ticketmaster.com or charge-by-phone at 800.745.3000.The week opens for free on Thursday, with action at both Festival Village and competition venues. A Friday night ticket includes access to the Skate Street Final and 50 Cent concert at The Joint. Floor and balcony tickets will cost $65; tables will cost $125 per person. General admission to Friday’s Hart & Huntington Best Whip freestyle motocross contest, and Saturday’s BMX Dirt and Park Finals and Unlock Your Spot Best Trick with the Pros, is free. Action Zone passes for Friday and Saturday events will be available for $75 and include Dew Tour swag, a behind the scenes tour of the venues, athlete autograph sessions, 10% off Alli shop online, a Fast Pass for venues and interactive areas and Pepsi product. Sunday’s Skate and BMX Vert Finals on the ramp over the HRH Beach Club Pool can be accessed with a $20 general admission ticket. Access to the Festival Village will be free and open to the public throughout the weekend.
For additional Dew Tour event information and tickets, visit www.Allisports.com. Visit the Dew Tour Facebook page and follow @thedewtour on Twitter for up-to-the-minute information on the latest Dew Tour action.
Tune in to NBC on October 15 and 16 for live coverage of the Dew Tour Championships presented by GoDaddy.com, the world’s largest provider of Web hosting, domain names and net new SSL Certificates.
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The Dew Tour consists of four major, multi-sport events spanning across the country, with a cumulative points system, more than $2 million in event and bonus purses, awarded at year-end based on overall tour standings. The Tour features skateboarding (street and vert) and BMX (park, vert and dirt) along with skateboard bowl, surf and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Pantech, Nike 6.0, Ball Park, GoDaddy.com, JC Penney, Mongoose, Sony, Paul Mitchell, PlayStation® and PowerBar. More information can be found at www.Allisports.com.
AlliSports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. AlliSports includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and bmx consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. AlliSports is owned by NBC Sports. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.
About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is a premier destination entertainment resort in Las Vegas, owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Linkin Park, Foo Fighters and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; more than $3 million in rare music memorabilia throughout the hotel; the luxurious Vanity Nightclub; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.8 acres of tropical pool paradise; REHAB, the trendsetting Sunday afternoon pool party; The Joint concert venue; Hart & Huntington Tattoo Co.; restaurants including the new 35 Steaks + Martinis, a traditional steakhouse with an edge, casual Italian eatery LTO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky’s 24/7 diner; numerous cocktail lounges; several retail stores; and a state-of-the-art Fitness Center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.