FOR IMMEDIATE RELEASE
DC WELCOMES MIKEY TAYLOR TO ITS SKATE TEAM
MAY 4, 2011 – Huntington Beach, CA – DC is proud to announce it has signed pro skateboarder Mikey Taylor to its Global Skate team. Mikey’s endorsement agreement includes apparel and footwear and he’ll be making his first appearance with the DC team at the upcoming Street League Skateboarding™ DC Pro Tour 2011, which kicks off in Seattle, WA this Saturday, May 8th.
“Signing Mikey to the DC skate team is a great step forward as we continue our push to be the most sought-after skate-driven action sports brand,” said Anton Nistl, DC’s President. “Mikey’s ambition, abilities and attitude make him a great addition to the DC family.”
A California native, Mikey is known for his ability to skate all types of skate spots with an easy and polished style. His skills have been showcased in more than 15 major skate videos, including Alien Workshop’s “Mind Field.” Currently he stars in the immensely popular weekly feature, “Mikey Days” on theberrics.com.
"I’m honored to be on the DC Skate team and couldn’t be more excited to be a part of its future,” said Mikey.
Meet the new DC skate team rider tomorrow, May 5th between 5 – 7 PM when Mikey joins Chris Cole, Danny Way, Nick Dompierre and Matt Miller for an autograph signing at the 35th North Skate Shop in Seattle, WA.
For more on Mikey and the rest of DC’s Skate team visit, http://www.dcshoes.com/skate. Stay tuned to DC’s Facebook and Twitter at http://www.facebook.com/DCShoes http://www.facebook.com/dcskateboarding and http://twitter.com/dcshoes for the latest news and photos.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX,motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.