// DROP CITY
// SOMETHING BETTER CHANGE
OFFSET – SKATEBOARDING
MAY // 19 // 2012
The introduction of our new skateboarding contributors is based around the idea of "the individual". In the context of COMUNE, our contributors are all different from one another. The team is made up of multifaceted people from around the world with varying interests. In turn we are exposed to more than just skateboarders skateboarding, but individuals with multiple means of expression, living life on their own terms.
Following in the footsteps of the Drop City artist collective, we look to elevate our contributors at any juncture, whether it’s the driven up-and-comer or the veteran pro. We value the work ethic, style and voice of the individuals and only see it fit that they have the same platform to convey their message. Our aim is to continue to push skateboarding through our contributor’s deep-rooted involvement.
The OFFSET event is primarily acting as an introduction for our new roster of skaters including Josh Murphy, Al Partanen, Jordan Sanchez, Joseph Lopez and Nial Frederickson. To introduce our programs aesthetic, we figured a video would be ideal. Visually we wanted something that was not only cohesive with the COMUNE identity, but something that could also act in an additive and subtractive manner. Conclusively, we produced a video in which each part seemed like it was from it’s own video. In doing so the video demands the viewers attention, almost forcing the viewer to watch it more than once to grasp and understand the concept. The video and event are titled OFFSET, referring to the counterbalance within our program, our riders, and their differing backgrounds within the video’s varying aesthetics.
1300 FACTORY PLACE // Suite 208