House of Vans Announces Detroit Pop-Up
January 24-27, 2019
Bringing “Off The Wall” to Life featuring Live Musical Performances by Thundercat and Danny Brown, Art Installations, Workshops, Open Skate, a Detroit Community Street Market and More!
Free and Open to the Public
RSVP on HouseofVans.com Now!
Costa Mesa CA. (December 12, 2018) – House of Vans announces its latest destination arriving to Detroit, MI January 24-27, 2019, at The Jefferson School. Vans will transform the historic building at 950 Selden Street in West Midtown, into a cultural hub to celebrate art, music, action sports and street culture bringing Vans’ “Off The Wall” ethos to life. With an array of curated programming free to the community, this unique pop-up experience will be the largest House of Vans experience to date. Other pop-ups have included Paris, Montreal, Guangzhou, Hong Kong and Mexico City, along with permanent House of Vans locations in Chicago and London.
“Detroit has a rich and eclectic history across music and art, along with a burgeoning skate scene that closely aligns with Vans’ own history and mindset,” said Brooke Burt, Vans’ Senior Manager of Lifestyle Brand Marketing. “It is truly an honor to bring House of Vans to life in Detroit alongside this incredibly creative and inspiring community.”
The House of Vans Detroit pop-up will offer an extensive array of art programming including installations, retrospectives and workshops by artists Niagara, Jay Howell, Greg Hunt, Ellen Rutt, Joe Brook and more! Photography from the local community will also be featured from past Vans events and attendees can add their mark onsite by taking part in a zine making workshop hosted by Juxtapoz Magazine.
Vans is proud to partner with a wide array of vendors including Third Man Records, Genusee, SMPLFD, B_KS@ and many more, spotlighting Detroit’s artistic ingenuity and creativity through a street market along with Detroit mainstays and new food and beverage fan favorites. Attendees can also expect a record-fair, screen printing and customization station workshop, mobile vinyl pressing and local merch. Ann Arbor-based independent record label Ghostly International will begin their 20th Anniversary celebrations at House of Vans Detroit hosting a street market booth where they will be leading a modular synth workshop with music producer, DJ and electronic avant-pop artist, Matthew Dear.
House of Vans wouldn’t be complete without skateboarding, so Vans partnered with local Detroit organization, Community Push to transform the gymnasium of the Jefferson School into an indoor skatepark. Open skate sessions will be available throughout the weekend along with Vans’ signature Get On Board girls skate clinic and board building. The skate park open hours will culminate in a “Pyramid Scheme” trick contest with obstacles created by partners QUASI, Alltimers, and Quartersnacks with LQQK Studios and Trilogy Tapes partnering to curate local Detroit talent to DJ and curate the music throughout the weekend within the skatepark.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans®brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
About Jefferson School:
Constructed in 1922, the Jefferson School is registered in the National Register of Historic Places citing its architectural significance. The three story building features a collection of common gathering spaces including a multi-purpose auditorium with a stage + back of house, a full-court gymnasium, expansive library, an indoor pool, and oversized corridors and stairs.
Invest Detroit and Midtown Inc have co-purchased Thomas Jefferson Intermediate School to reimagine the School as a central gathering place for a growing network of innovative organizations. Following House of Vans Pop Up, the School will become a place to explore imaginative and equitable strategies at scale while making a positive impact – socially and economically – on the lives of individual Detroiters.
About Community Push:
Detroit non-profit, Community Push, is the sum of a thriving skateboard scene that wanted more. In August of 2014, a group of skateboarders banded together with a single goal in mind, to give the city a multifunctional, alternative recreation facility to be designed, built and maintained by the community, for the community. Within a year's time, “The Wig” took a shape nobody saw coming. Over 100 volunteers donating thousands of hours of labor to creating a place to call home. A home to grow as skateboarders, builders and more importantly, as a community. From top to bottom, Community Push is here for the progression of skateboarding in the City of Detroit and beyond and continue to bridge the gap between skateboarders and their communities. For more info check out their website at: www.communitypush.org
Vans, “Off The Wall” Since ’66