FOR IMMEDIATE RELEASE
OSIRIS RELEASES NEW SKATEBOARDING VIDEO WITH GROUNDBREAKING DISTRIBUTION STRATEGY
SAN DIEGO, CA, Oct. 31, 2007 – San Diego-based skate/surf lifestyle brand, Osiris (www.osirisshoes.com), has announced that its new skate video, Feed the Need, will be released free of charge as an innovative cross-promotional marketing campaign.
In an unprecedented move, Osiris will release over 300,000 copies of the video through various distribution channels throughout the world, increasing brand awareness among both hard-core and mainstream target segments. Osiris has partnered with Thrasher Magazine in the US, as well as Canadian skate magazine, SBC, and UK magazine, Sidewalk Surfer, to polybag a copy of the video in upcoming issues of each magazine.
Additionally, the video will be shrink wrapped as a bonus for skaters who buy the signature skateboard of any Osiris rider. Feed The Need will be packaged with Osiris Pro